My dad used to make a living cutting trailers for movies. He was responsible for the coming attraction to Mel Gibson's 1995 film Braveheart. Now here was potential for a great coming attraction. There would be bagpipes,greenery, battle, kilts, kissing, more battle. And then, the music could stop, and in would drop a killer line: THEY CAN TAKE OUT LIVES. BUT THEY'LL NEVER TAKE...OUR FREEDOM. It just seemed too easy. But that was ten years go.
Let me be clear. I don't have my Masters in anything. But it seems to me that trailers have come to rely too heavily on well-established formulas. Those of us who "don't want to miss the trailers" know the ad approaches all too well. For example, there's the "Until Now" method, which goes something like this: Mel Gibson had it all. He was handsome. Australian. He was winning Oscars. It seemed like he had the world in the palm of his hand - halt music - UNTIL NOW- more music go go go. Perhaps the only thing more cliche than these trailers are my jokes about them.
I'd like to call your attention if I may (my apologies for sounding so formal-I am merely misplacing the academic energy that could go toward a masters degree if i had ANY IDEA WHAT I WANTED TO STUDY!!!!), to the "teaser" trailer for Mel Gibson's new movie Apocalyptico. http://movies.yahoo.com/shop?d=hv&cf=trailer&id=1809249345&intl=us
Instead of a narrator, it uses "cards" or words. Early on we see this Will Durant quote: "A great civilization is not conquered from without - fade out - until it has destroyed itself from within" followed by images of howling, blood thirsty Indians who turn out to be Mayan. The entire movie is in Mayan. This leaves a bad taste in my mouth. Indigenous people had colonialism coming to them? Even if the Spanish arrived only once this particular civilization had largely dispersed, it seems like a strange statement coming from a philosopher/scholar. And certainly not a theory that could be applied throughout history.
I asked my dad about it and he said that he suspects Mel Gibson is trying to imply that America is currently destroying itself from within. That our culture is on the decline morally. The trailer further misleads the American people when it posts this on the screen: "From the Academy Award winning director of Braveheart and The Passion of the Christ." He didn't win an award for the Passion let alone a nomination!
Suddenly THEY MAY TAKE OUR LIVES BUT THEY'LL NEVER TAKE OUR FREEDOM sounds like something Bush would say. Looking back at the titles of his movies, it occurs to me that maybe Mel has been working for the man all along. Lethal Weapon,The Patriot, Bird on a Wire, Maverick. Of course this could all just be a "Conspiracy Theory" because he was
also in a movie called "Air America."
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